Following Gucci, Burberry, Versace and other brands, Balenciaga and Alexander McQueen abandoned the use of natural fur.
Fashion brands Alexander McQueen and Balenciaga, owned by the French company Kering, have refused to use natural fur in their collections. Balenciaga’s creative director Demna Gvasalia, who has led the brand since 2015, clarified that he has never worked with natural fur.
Kering wants to make sustainability an integral part of its policy: there are only two brands in the company’s portfolio that continue to use natural fur – Saint Laurent and Brioni. Previously, natural fur was abandoned by Kering Gucci, Prada, Versace, Burberry and Chanel.
Queen Elizabeth II
The UK Department of the Environment plans to completely ban the sale of natural fur in the country after it leaves the European Union. 20 years ago, the country has already banned the breeding of animals for the sake of obtaining fur, and in 2019, Queen Elizabeth II refused to buy new fur products. Fur production is also banned in many European countries, Japan, New Zealand and several US states.
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